Optometrist

Madison, WI

- Locally Owned & Operated

- Comprehensive Eye Care

- Name Brand Eyeglass Frames

Vision Source Signature Eye Care
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Comprehensive Eye Care
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Eyeglass Frames
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Emergency Appointments

Who We Are


OUR DOCTORS

If you’re looking for a reliable optometrist in Madison, WI, Milton, WI, or Oregon, WI, look no further than Bright Side Eye Care. Our optometrists, Drs. Callie Enyart, Max Melberg, and David James love what they do! They commit to their patients every day by offering excellent patient care in a comfortable and modern family setting. You can learn more about each of them here!


Bright Side Eye Care is proud to play a part in caring for your eye care needs. In addition to providing primary eye care services for you and your family, we also specialize in the treatment of medical eye care such as glaucoma, macular degeneration, and co-management for refractive and cataract surgeries.



OUR CLINICS

Our clinics, located in Madison, Oregon, and Milton, WI, offer state-of-the-art equipment for diagnosing and treating eye conditions and diseases. One of our popular options is our OptoMap retinal exam, which is a replacement exam to the often-annoying pupil dilation. Learn more here.


We also offer specialty contact lens fittings, and both of our clinics have a beautiful selection of eyewear



OUR TECHNICIANS


You can trust our team to put your needs first and ensure you receive the best possible care. Our amazing optometric technicians are trained in the field of eye care and continue to perfect their abilities through state and nationwide courses and continuing education. So if you need an Optometrist in Madison, WI, Milton, WI, or Oregon, WI, we'd love to see you!



OUR STORY


Bright Side Eye Care has been serving families in the Oregon and Madison areas since 1942 with professional, affordable vision care. We specialize in individual solutions to assure the best and most personal eye care possible. In 2025, we acquired Milton Vision Centers to expand our practice.


When you schedule an appointment with us, you can rest assured that we’ll provide you with the individual care and attention you deserve, whether you’re visiting for a checkup, a new pair of glasses, or any other eye care needs. Our team is both knowledgeable and personable, and we’ll be happy to answer any questions you may have about your optical health. Contact us today to learn more about our practice. We strive to make your office visit a pleasant experience and hope you’ll visit us soon!

We Are Proud Members Of:

The logo for the american optometric association is blue and white.
A logo for the wisconsin optometric association.
The logo for the glaucoma foundation says `` our vision - your sight ''.
The logo for vision source signature eye care is yellow.
The logo for the american macular degeneration foundation
The logo for infantsee is a blue and white logo with a baby in a circle.
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Here's what our satisfied patients are saying...

  • What is the professional background and clinical philosophy of your practice?

    Our practice was founded on the belief that eye care should be comprehensive, preventive, and deeply personal. Our lead clinicians have spent years specializing in ocular disease management and advanced contact lens fittings. When searching for an optometrist in Madison, WI, many patients look for a balance of high-tech diagnostics and old-fashioned bedside manner. Our philosophy centers on the "whole-patient" approach; we don't just look at your prescription, but how your systemic health, environment, and lifestyle affect your vision. We believe that by building long-term relationships with our patients, we can provide better outcomes and catch potential issues long before they affect your sight.

  • What types of advanced diagnostic technology do you utilize during a standard visit?

    To provide the highest level of care, we invest heavily in state-of-the-art imaging and diagnostic tools. We utilize high-resolution digital retinal imaging and optical coherence tomography (OCT) to see beneath the surface of the eye. This allows us to monitor the health of the macula and optic nerve with incredible precision. While not every optometrist in Madison, WI offers this level of medical integration, we believe it is essential for the early detection of conditions like glaucoma, macular degeneration, and diabetic retinopathy. These tools allow us to create a digital "baseline" of your eye health that we can refer back to for years to come.

  • How do you assist patients who suffer from chronic dry eye syndrome?

    Dry eye is one of the most common complaints we hear, especially given our local climate and the high amount of screen time many of our patients endure. Rather than simply recommending over-the-counter drops, we provide a specialized dry eye clinic. As a dedicated optometrist in Madison, WI, we utilize advanced testing to determine if your dry eye is caused by a lack of tear production or an issue with tear quality (evaporative dry eye). Our treatments range from prescription medications and punctal plugs to advanced in-office therapies designed to clear blocked oil glands. We aim to provide lasting relief rather than a temporary fix.

  • What is your approach to managing "Digital Eye Strain" in a tech-heavy workforce?

    With so many of our neighbors working in the healthcare, education, and tech sectors, digital eye strain is at an all-time high. Symptoms like headaches, blurred vision, and neck pain are often linked to how our eyes interact with blue light and screen focal distances. When you visit us as your optometrist in Madison, WI, we perform specific tests to check your "eye teaming" and focusing flexibility at near distances. We offer specialized lens designs, such as computer-specific task lenses and premium anti-reflective coatings, that are engineered to reduce fatigue and protect your eyes from the high-energy blue light emitted by devices.

  • Can you explain your process for fitting specialty contact lenses for "hard-to-fit" eyes?

    Many patients have been told in the past that they aren't good candidates for contact lenses due to astigmatism, presbyopia, or irregular corneas. We specialize in "hard-to-fit" cases, utilizing scleral lenses, hybrid lenses, and custom-designed gas permeable options. As an optometrist in Madison, WI with a focus on specialty fits, we use corneal topography to map the unique shape of your eye. This data allows us to order lenses that are mathematically tailored to your eye's specific contours, providing comfort and visual clarity that standard "off-the-shelf" contacts simply cannot achieve.

  • How do you coordinate care with other medical specialists or surgeons?

    We believe in a "co-managed" approach to healthcare. If you require cataract surgery, LASIK, or specialized treatment for a systemic condition like diabetes, we act as your primary vision coordinator. We maintain strong professional relationships with the top ophthalmologists and surgeons in the region. Choosing us as your optometrist in Madison, WI means you have an advocate who handles your pre-operative evaluations and post-operative follow-up care. This ensures that your surgical team has all the necessary history and that your recovery is monitored by a doctor who already knows your eyes inside and out.

  • What is your philosophy regarding myopia management for teenagers and young adults?

    Myopia, or nearsightedness, is becoming increasingly common and can lead to serious eye health risks later in life. We don't just "strengthen the prescription" every year; we offer myopia management programs designed to slow the progression of eye growth. As a proactive optometrist in Madison, WI, we utilize options like MiSight daily disposable lenses or specialized eye drops. By intervening during the years when the eye is still changing rapidly, we can significantly reduce a patient's final prescription and their lifetime risk of retinal detachment and other complications.

  • How do you stay updated on the latest research and trends in optometry?

    The field of eye care is constantly evolving with new pharmaceutical treatments and lens technologies. Our doctors and staff prioritize continuing education, frequently attending national conferences and participating in clinical peer-review groups. We believe that to be the best optometrist in Madison, WI, we must be lifelong learners.

Learn More About

Bright Side Eye Care